Thoughts
Gemini is a multi-level-marketing scheme.
When I say MLM here, I’m referring more broadly to a growth strategy sometimes called “incentivized sharing.” It covers MLM schemes, but also things as basic as ‘get $5 dollar credit to refer a friend.’ Twitch has used it successfully—streamers are incentivized to get viewers onto Twitch. This term/model doesn’t include normal word of mouth recommendations, like Rust evangelism, for example.
Gemini evangelists are rewarded with an expanded Geminispace, and more content that is readable from the comfort of browsers designed to render text documents.