Thoughts
There's a whole category of tumblr blog that evolved from the popular "just girly things" format that was popular like 10 years ago, except
using modern meme templates and edgier content. (For context, Tumblr lets you tag posts. If you just want your followers to see a post you don't have to tag it, but if you're posting about a character you can put the character in the tags so people can find it.) Now, for some reason that I do not understand, these edgy-girly-things blogs tag "#lana del rey" in all their posts.