Thoughts
Someone made a really interesting comment about Microsoft: that they've been dying slowly for years.
As we're 50 years into the computer industry, we have these behemoths like Microsoft and IBM and even Google that could be dead-shells of companies but would take another 40 years to go out of business, just on inertia.
We see a lot of tech startups die, and it's tempting to imagine Google will die in the same way: bad product decisions, loss of customer faith, decline in revenue, go out of business. Or get acquired. But at a certain scale that doesn't happen. If you're falling from high enough you almost always have time to get your feet under you before landing.