Thoughts
There are three things you need for a successful business:
* good
* different
* character
The product needs to be good. It doesn’t need to be amazing, it doesn’t even need to be better than your competitors, but it needs to be good.
It needs to be different. Not so different that it’s incomparable, but different enough that there are situations where people would want your product in particular.
It needs to have character. This is the business, “different” referred to the product. There has to be a story or an environment or something that people can hold in their minds so that they think about it.