Thoughts
Beyond Meat / Impossible Foods got too greedy. By doing partnerships with fast food and getting into grocery stores with cheaper-than-beef
prices they established synthetic meat as commonplace: either a discount option or an ethical optional. But the people buying beef today don't care about either of those things so there's no reason to give synthetic beef a second look.
If you charged 20% more or the same as beef and advertised it as tasting better, well I'd try it out. You establish it as a premium thing, get it into steakhouses rather than fast food chains. Then you drop the price.
Easy to say in retrospect, hard to do.
I have a rule of thumb: don't try to make something that is better and cheaper. That doesn't make sense. You'll either fail, or even if you succeed, people won't believe you. Trying to compete on price and quality at the same time is a red flag that you're trying to do the exact same thing as someone else, which isn't a good business strategy. Make something that is cheaper and worse, for people who care about price, or make something better and more expensive for people who care about quality.